Uncovering New Business Opportunities with Translation

In earlier times, it was assumed that only being within budget, timely delivery and good quality is enough, but with time the sales skills evolved as an important factor. Although, these sales skills are never a part of the project management training and strategy. It’s a strategic shift from production to sales, which has been realized because of increased industry competition. For this purpose, the businesses are thinking out of the box to gain attention of their target clients. As a regular practice, the project managers spend more time with the production team than with the sales team. But later on the manager is selling all the way through while managing the project in the organization, one is selling himself and his experiences as a brand, while the client consultation and project delivery.

The best thing one can do to make his business successful is to make the conscious efforts by incorporating assistive techniques for daily tasking. Especially, when a business is moving into a new market. If the businesses are uncovering latest business opportunities with their existing clients than all they need is ‘ a sales conversation’ facilitating in building the client relationship.  This conversation need to be built-up on some processes noted below;

  • Situation: questions regarding the current situation are very important, like the current budget for localization/ translation, plans for the year. However, it is advised not to ask too many questions, a couple would be enough and if the Sales team has done their part than of the conversation than just keep the information.
  • Problem: The problem questions actually clarify the pain points of the clients. It helps an ongoing relationship with the client and is of great importance for a project manager. This gives an opportunity to provide information on the need basis and exactly as per requirement and desire of the client. They can also be considered as the post-project reviews as they play the same role. For Example, the failure of the current solutions and what are the problem that are faced while outsourcing the translation projects. At this stage, one has ample information to work on but it is rather advised to carry on and do not stop here.
  • Implication: The implementation phase ensures that the problems of the client are being resolved at this stage. The questions have to be based on the information gathered from above mentioned steps. The questions might be regarding effect of the budget and the productivity. Furthermore, most important this is the impact of changes in the project and on the client themselves. This might also affect the internal deliverables in the company. These questions will provide the frame and the perspective of the problems of the client that have already been communicated.

Take an example of the content writers of the company who are ignoring the localization and they are generating the content that has only been translated into another language ignoring the localization factors completely.

  • Solutions: This helps the businesses in believing that their problems have been heard and solutions have been offered that strengthens the bonding with the client.

Translation and New Market:

The existing clients are using the core language of the business, but new markets are explored starting from their native language and the social norms. Things always start with the medium of communication. If businesses are using multiple languages and hitting the clients with their native language, it is always an inspiration and the customers getting attached with such loyalty.

1 Comment

  1. Adam West says:

    New business opportunities are essential for new startup companies. They are also important for successful businesses as well. I’m glad to hear you can find new business opportunities in the translation market.

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