In earlier times, it was assumed that only being within budget, timely delivery and good quality is enough, but with time the sales skills evolved as an important factor. Although, these sales skills are never a part of the project management training and strategy. It’s a strategic shift from production to sales, which has been realized because of increased industry competition. For this purpose, the businesses are thinking out of the box to gain attention of their target clients. As a regular practice, the project managers spend more time with the production team than with the sales team. But later on the manager is selling all the way through while managing the project in the organization, one is selling himself and his experiences as a brand, while the client consultation and project delivery.
The best thing one can do to make his business successful is to make the conscious efforts by incorporating assistive techniques for daily tasking. Especially, when a business is moving into a new market. If the businesses are uncovering latest business opportunities with their existing clients than all they need is ‘ a sales conversation’ facilitating in building the client relationship. This conversation need to be built-up on some processes noted below;
Take an example of the content writers of the company who are ignoring the localization and they are generating the content that has only been translated into another language ignoring the localization factors completely.
Translation and New Market:
The existing clients are using the core language of the business, but new markets are explored starting from their native language and the social norms. Things always start with the medium of communication. If businesses are using multiple languages and hitting the clients with their native language, it is always an inspiration and the customers getting attached with such loyalty.