HOW TO MARKET YOUR TRANSLATION BUSINESS?

HOW TO MARKET YOUR TRANSLATION BUSINESS?

You have started an online translation business and have a set up to offer excellent services. Now you need to reach potential customers to promote your services. Here are some ways to do this:

Google AdWords

Google AdWords is the top avenue for business with its online presence. How does it work? You just start off setting up a campaign via Google AdWords, defining your search target keywords, setting your bid for keywords and then assigning the overall budget for that campaign.

Search targeting feature allows you to tune the audience of your choice and display them  Ads you want. Search targeting features includes gender, age, and interests.

Once your campaign is up and running, any potential customer who searches for the term “translation service online” will see your business website in the ad section of the Google search results.

Facebook Marketing

Like Google AdWords, Facebook also allows you to reach online audiences as well as specific demographics. You can also specify gender, age, and location. Very specific details like interests, marital status, profession, and hobbies are also available to choose.

Facebook marketing is not free but is affordable and you can set your budget. As Facebook also has joined its forces with Instagram, the adverts will be synchronized with Instagram. So it covers a wide range of audience.

Facebook marketing has always targeted potential customers who browse on social media. For example, if an advert is promoting a translation industry may not lead to direct or instant inquiry.

Publish Your Services in Business Directories

Some people discount the process of listing their company in local business directories. It still has very important place in modern and technological society. Online business directories are maintained well and thus the main source for important information.

For a specific demographic, printed directories are the number one information source and the most efficient way to market a translation service.

Sponsor Your Business Events

As a major sponsor of business events or conferences with international delegates is another way to promote translation services. You will not only be highly visible but when you attend the event you can discuss your brand with potential customers.

Offer Discount for New Customers

Offering special offers or rewarding your loyal customers are an excellent way to increase your customer base. For example, giving credit to your existing members for using translation services. You can give discounts on the first translation order.

Content Marketing

You can create content yourself and publish that content in magazines, blogs, or your LinkedIn account. Creating attractive content that customers want to read may increase awareness towards your company.

Marketing Via YouTube

Video Marketing is an exciting way of presenting useful information to your customers. This is particularly true for those who are fed up and bored of text and image adverts.

You can create videos and involve local celebrities just for an appearance fee. Engage a videographer for high-quality video.

Offer Commissions

Just like rewarding new clients, also reward your existing loyal customers. You can give them a cash bonus, a discount on their next translation, or credit for a translation service.

With these ways of marketing, you can reach a wide range of audience to demonstrate a number of benefits of your services.

 

M A
M A
Maryum is a freelance writer and IT Professional living in Pakistan. Her technical and transcription blogs about software solutions have been published on various websites. With her hands on experience in translation tools like CATMATE, OMEGAt and TRADOS and advisor of technological tools for big transcription and translation projects. Maryum has the capability of delivering high-quality knowledge in just a few words on her articles and blogs.

Leave a Reply

Your email address will not be published. Required fields are marked *